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13.11.2024 - 14.11.2024 / Tagung Nr. 46-2-24*
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© iStock/elcabron

Tutzinger Journalistenakademie: AI Mediated Media Environment

Boosting Media for an AI-Driven Information Ecosystem

In Kooperation mit dem Bayerischen Rundfunk

Leitung: Kinza Khan / Uli Köppen / Verena Vogelgsang / Bernd Oswald

Sekretariat: Iryna Bielefeld, Tel.: 08158 / 256-53

* Fester Teilnehmerkreis. Zusätzliche Anmeldungen nur nach Rücksprache mit dem Tagungssekretariat.

As artificial intelligence continues to reshape how information is produced, distributed, and consumed, quality media organizations face the challenge of adapting to an increasingly AI-driven world. We are pleased to invite AI, innovation, and transformation experts from public service and private media, as well as leading scholars, to a think tank conference dedicated to exploring this critical topic. The core focus of the conference will be to address how quality media can remain relevant in a media landscape where users receive the information they are looking for from AI-powered devices and platforms. In this new environment, AI will often serve as the primary interface for information, and the critical question becomes: how can traditional media ensure their quality content is part of the answers these systems deliver? We will explore strategies for making quality media outlets’ data and content accessible and usable by AI technologies, ensuring that journalism maintains its influence and relevance in the AI-mediated information era. Participants will dive deeper into these issues through a series of working group discussions, examining the potential for collaboration, innovation and content sharing across the industry. The conference aims to produce a set of action recommendations that will guide quality media organizations in shaping their role in this AI-mediated future.